Hitachi Vantara – Brand & Editorial Digital Experiences

Hitachi Vantara .com — Website Redesign

The homepage served as the highest-volume entry point and a critical moment to introduce a new brand identity to predominantly first-time visitors. We designed a E2E experience that balances immediacy and credibility with depth and relevance.

The site was designed to tell a cohesive brand story that clearly answers ‘why Hitachi Vantara.’ By leaning into an editorial look and feel, the ste articulates who HV is and what it stands for, while modular components surface “can’t-fail” messaging and core value propositions. Customer stories and recognizable global brands provide validation and credibility, all while establishing a flexible foundation for future personalization, lead capture, and thought leadership.

The Array — Editorial Thought Leadership Platform

The Array was launched as a new, standalone thought leadership destination—closely connected to the Hitachi Vantara brand, yet distinct in voice and execution.

Inspired by top-tier editorial and newspaper brands with a modern tech sensibility, the experience was designed as a newsletter-first platform built for ongoing engagement. The visual language feels like a natural extension of the Hitachi Vantara brand while standing confidently on its own, supported by a scalable content system optimized for storytelling, insight, and authority.

The Array established a clear space for Hitachi Vantara to lead conversations, not just participate in them.