Cogswell — Connected App Experience
We partnered with Cogswell on an exploratory design engagement to help articulate a vision for a smart hotel experience—one where the hotel itself operates as a connected system. The concept explores how building infrastructure, in-room equipment, onsite screens, and personal devices could work together to create a seamless, adaptive guest experience.
Rather than designing an end-to-end product, the work focused on bringing select, high-impact moments to life. These moments demonstrate how personalization could go beyond stated preferences to support individual health needs.
What We Built
Conceptual moments illustrating how building systems, equipment, onsite displays, and personal devices could be choreographed together
A mobile-first approach centered on guest input, accessibility, and personalization
A mock iOS onboarding experience to show how data could inform health-driven personalization, particularly around sleep
UI concepts across select digital and physical surfaces to demonstrate seamless transitions between environments
These moments were intentionally designed to highlight the connective tissue—the behind-the-scenes orchestration of data, technology, and design that makes a smart, personalized hotel experience possible.
Role: Hands on Executive Creative Director
Led creative direction and experience framing for the concept work
Designed hands-on, including a mock iOS onboarding experience
Translated brand vision into accessible, human-centered digital concepts
Used design artifacts to support storytelling and early-stage strategic dialogue
Exploring how a smart hotel experience could seamlessly integrate technology, environment, and personalized care.
