Mayo Clinic Labs – Journey Activation Sizzle Reel
We created a presentation-ready reel for Mayo Clinic Labs to help senior stakeholders quickly understand—and get excited about—the journey activation work our team had been developing. Bringing strategy to life to align stakeholders and sell future work
Designed to feel more like a movie trailer than a traditional deck, the reel translated complex CX strategy and experience opportunities into a clear, visual narrative that aligned leadership and supported future roadmap investment.
The story followed a user’s journey, using product and app concepts to illustrate where automation, personalization, and guided experiences could meaningfully improve engagement. Rather than explaining the strategy abstractly, we showed it in action—making the work tangible, intuitive, and compelling.
Role: Hands on Creative Director
Led creative vision, narrative structure, and strategic framing
Partnered closely with CX to translate journey strategy into design concepts
Designed alongside the team and directed an additional designer through execution
Ensured clarity, craft, and strategic intent in the final output
Outcomes:
Created executive-level buy-in by sharing directly with the Chief Digital Innovation Leader
Successfully positioned journey activation as a strategic investment, not just a design exercise
Tools:
Figma – Visual design and experience concepting
Figma Prototyping – Lightweight interaction and flow visualization
Runway AI – Video editing and cinematic storytelling
ChatGPT – Copy development, iteration, and narrative refinement
Miro – Journey mapping, storyboarding, and collaborative ideation
Creative Direction
Product Design
Prototyping
Video Production
AI Prompt Writing
